The Legacy and Sustainability plan for the Paris 2024 Olympic and Paralympic Games — 114 PARIS 2024’S PARTNER MARKETING COMPANIES AT THE HEART OF THE LEGACY THE GAMES WILL LEAVE BEHIND Paris 2024’s partner marketing companies help carry out and expand Paris 2024’s legacy and sustainability programmes. They are involved in projects right from the beginning to devise participation and engagement opportunities for their own ecosystem. To that end, the programmes can be adapted to integrate activations in companies (e.g. job dating sessions focusing on a particular structure). Furthermore, our partner marketing companies can expand the programmes by using the communication kits provided to them. They can thereby get fully involved in projects managed and led by Paris 2024. Furthermore, our partner marketing companies collectively construct their own programmes in line with Paris 2024’s vision. For instance, Entreprendre 2024 is a programme developed by BPCE, a Premium partner of Paris 2024, which aims to improve access to economic and social opportunities related to the organisation of the Paris 2024 Olympic and Paralympic Games. Entreprendre 2024 is in keeping with the momentum generated by Paris 2024, MEDEF and Les Canaux with the Entreprises 2024 and SSE 2024 programmes. © – DR GROUPEBPCE